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July 13, 2007


Filed under: The Revue Cinema — NorthRonces @ 3:11 pm

The following news release is from the Revue Film Society and is in support of their worthy fund raising efforts:

Realtor urges fellow agents to match his donation


Toronto, ON – July 9, 2007 – Realtor Matt Mysak has a challenge for fellow real estate agents in the High Park area: Match my donation. Mysak has contributed $2,000 to the campaign to save the Revue Cinema on Roncesvalles Ave. “I consider it a landmark building in our area,” said Mysak, just before taking off on vacation. “All of the real estate agents who enjoy movies and love the area we live in, I think all of them should contribute. It’s always nice to give and not just to take.” Mysak has worked in the real estate business in Bloor West Village for 35 years. His firm, Matt Mysak Inc., employs six, including his son Joe.

The non-profit Revue Film Society, which will lease the cinema from new owners, must raise $60,000 in addition to funds donated last year to meet working capital demands, make necessary repairs and upgrade technology before opening. So far this summer, the society has raised $22,000. “We’re about a third of the way towards our objective,” says Rose Scheler, the society’s treasurer and one of the chief fundraisers. “Businesses have been wonderfully supportive. They see the Revue as unique and a valuable part of our community.”

Businesses making generous contributions to the Revue campaign include High Park Paints & Wallpaper; the coffee shop Alternative Grounds, which matched customer donations with a $1,000 cheque; video store The Film Buff; the blended restaurant Sue’s Thai Food/Vicki’s Fish n Chips; clothing shop Frock; English-as-a-second-language bookstore The ESL Shop; new ice cream store Bravo! Gelato; Whelan’s Gate Irish Pub; Sunrise Grill; Another Story Bookshop; The Herbal Clinic & Dispensary; Phila Optical; retro soda fountain and cafe Daddy O’s; clothing and gift store Dressers; Jitterbug Boy Footwear; Envoy Business Services; efficiency expert Pace Productivity Inc.; and Adelaide Testing Machines Inc.


John Anderson, owner of Morningstar, the clothing and furniture store on Roncesvalles, is pledging 10 per cent of furniture sales to the Revue campaign, while brother and sister team Melissa and Rupert Sexton, who own the Local Pub next to the Revue, are planning an August fundraiser.

The Revue Film Society expects to start leasing the cinema later this month. The transfer of ownership to the purchasers, local residents Danny and Letty Mullin, has been delayed for technical reasons.

The Society, meanwhile, has been preparing business and programming plans for the theatre. The goal is to have a cinema that will provide “an experience as diverse and dynamic as our community.”

The Revue Film Society thanks all of its donors and hard-working volunteers. Without them, the beloved Roncesvalles Ave. cinema would remain dark. To find out more about the Revue campaign, visit

For more information, contact:

Rose Scheler, 416-533-6190,

Ellen Moorhouse, 416-574-4483,

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